DaaS
What is Data as a Service (DaaS)?
Managing your data for greater business benefit
Basically, DaaS is a way of managing your data so that it can be leveraged for greater business benefit. It offers the ability to handle the huge amounts of data generated by companies in such a way that you can make data-driven decisions.
This method concentrates on delivering data from multiple sources through API’s. The idea is that it simplifies access to the data and presents the various streams of information in an easily digestible format. The amount of data we hold is increasing all the time and using this type of solution to visualise it means that the most important insights are presented to users. This is crucial for businesses wanting to actually use their data to gain a competitive advantage and use actual stats to drive their performance in the most effective manner.
What are the benefits?
We think the most exciting advantage is that it allows SMEs to compete with the ‘big boys’! Small and medium sized companies get access to the same capabilities that larger organisations have. As an SME you will be able to compete by implementing a smooth operation and use predictive analytics to make quick, informed decisions. It is your opportunity for growth!
Data Analysis
The essence of any company is their data. Some of you might have already been doing it but are using outdated systems that are still complicated and time-consuming. DaaS means you can scrutinise effortlessly and far more effectively.
Understand your customer’s requirements better, isolate their pain points and customise your response and services to them. Use your data to focus your marketing efforts and customer support.
Swift Effective Decisions
Data-informed design making promotes the opportunity for innovation, without the usually associated risk. Ideas that have derived from factual data are much easier to present and explain to other stakeholders in your company. It speeds up the whole process with doesn’t just boost productivity and improve operational efficiency, it also boosts satisfaction by cutting down on frustrations and time-wasting. New initiatives can be fast-tracked and drive your business’s growth.
Save Money
Making the most of your organisation’s large variety of data sources, discovering insights across the whole business drastically reduces the amount of time and money wasted on wrong decisions.
Detecting patterns from your data means you can act smarter and not risk wasting your valuable resources on senseless, poorly informed ideas.
Customer Satisfaction
Better understanding your customer behaviours, using predictive analytics, allows you to provide the very best service and support. This works across all departments; whether it is increasing sales by tailoring your marketing and effectively directing online traffic or evaluating how your customers prefer to interact with you on any service issues. All these experiences go to improve the overall customer experience when dealing with your business.
No Limits
There is no limit to the key performance indicators you can use to drive the very best business performance. We can work with you to ensure your efforts are being focused in the right area to make you as successful as you can be.
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